Fortune

IBM

PUTTING A STICKY NOTE ON THE CUSTOMER. TO WIN IN THE AGE OF COGNITIVE COMPUTING AND CYBERSECURITY, THE VENERABLE TECH GIANT IS BETTING BIG ON DESIGN THINKING. HOW BIG? IT NOW BOASTS THE WORLD’S LARGEST DESIGN TEAM.
Cloud product designers work on an “empathy map” for an app developer at IBM’s design headquarters in Austin.

IF YOU WANT to track the fast-moving design transformation happening at IBM, try following the Post-it notes.

“I see it everywhere,” says Diane Paulenich, a managing director at the technology giant who started her career at the company working in a call center 32 years ago. “Sounds silly. But when I go into the different offices I see teams of people getting together and collaborating with sticky notes.”

The stickies are

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