When Big Data Runs Into a Little Reality

If you don’t build a capability early in your startup, you’re unlikely to get to it later

IN 2013, WHEN MY CO-FOUNDER AND I started Iodine, we—like pretty much any startup—suffered from certain delusions of grandeur. Our slick slide deck touted our esteemed pedigrees, our unfair advantages, and our uniquely brilliant business idea. We were talented, experienced, and absolutely original.

In truth, we were riding in on a pretty crowded bandwagon—one called big data. We, like a lot of

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Inc.

Inc.4 min letti
Defeat The Trolls
Most entrepreneurs think of patent trolls as parasites who obtain questionable patents to extort money from legitimate businesses. The trolls call themselves “patent-assertion entities” that help innovators get paid for their ideas. Whatever your def
Inc.2 min lettiPsychology
Exit Interview
Hollender founded Sustain Natural, a feminine-care and sexual-products business, in 2013. Her father, Jeffrey, who started household-products maker Seventh Generation, was Sustain’s co-founder. Home-products seller Grove Collaborative acquired Sustai
Inc.2 min lettiPsychology
Do Your Employees Need to Like You?
Rent the Chicken offers the joys of farming with no strings attached. Prices vary by location, but on New York’s Long Island, $1,000 gets you two hens, a coop, and 100 pounds of chicken feed for the summer. Simply buying a dozen eggs each week would