Inc.

The Temptation to Lie

Sooner or later, most of us get into difficult situations. And that’s when character is tested

RUNNING A BUSINESS is a series of decisions: where to locate, what to produce, what to charge, how to distribute. There are consequences—perhaps bad ones—to whatever decisions you make. You must take responsibility for the consequences, or you’ll never learn from your mistakes.

That’s why I’m reluctant to dole out advice to young entrepreneurs. Occasionally, though, I am confronted with a situation where I do

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