Fortune

A SANCTUARY FROM TERROR

Paris’s luxury tourism industry is rebounding after years of disruption from terrorism, fractious politics, and increased competition.
Housekeepers prepare a room in the Vendôme Suite of the newly renovated Ritz Paris.

YOU DIDN’T NEED to see the red carpet to know the inauguration of the Hôtel de Crillon last month was a VIP affair. More than 400 longtime clients, press members, competitors, and personalities packed inside—Duval-Leroy champagne in one hand, fine smoked salmon blini in the other—for a preview of the grande dame’s multimillion-euro makeover before the official opening on July 5. Punctuating live jazz and the chorus of oohs and aahs, there was a quiet chatter, Enfin! Paris is back.”

Occupying regal real estate on the Place de la

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