NPR

What Our Google Searches Reveal About Who We Really Are

We're often more honest when making searches on Google than when answering surveys or talking to friends. Seth Stephens-Davidowitz explains what these searches tell us about our thoughts and desires.
Taken in aggregate, the billions of online searches we make every day say a lot about our most private thoughts and biases. Source: Lee Woodgate

When we have a question about something embarrassing or deeply personal, many of us don't turn to a parent or a friend, but to our computers: We ask Google our questions.

As millions of us look for answers to

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