Popular Science

Your brain activity might predict which articles you read will go viral

Even if you wouldn't share them yourself
man thinking


Your brain on sharing articles

Each day we as a species send around 4 billion Facebook messages, 500 million tweets and 200 billion emails out into the world—and each day, some of the stories and images we share catch like wildfire, seemingly spreading all over the internet in a heartbeat. These "viral" links can end up shaping our understanding of the world. Now researchers think they might understand what drives us to share: our brain activity is pretty good at predicting what articles are going to go viral.

A study published Monday

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Popular Science

Popular Science2 min letti
Coloring Supplies For Adults Who Need To Unwind
Adults who color as a way to relax or ease anxiety need not rely on the Crayola supplies of their youth.
Popular Science2 min letti
Science-based Coloring Books For Adults And Children Alike
No matter what age you are, there’s something peaceful about filling in the lines of an illustration with your favorite colored pencils or pens. Escape from pings, buzzes, and obnoxious auto-play videos and find solace in the soft, pleasant sounds of
Popular Science2 min letti
Outdoor Dog Gear For Safer Adventures With Your Best Friend
Your dog is up for anything. Boating? You’ve got a captain. Exploring the countryside on your motorcycle? You’ve got a sidekick in the sidecar. Trekking to the summit? You’ve got someone to share snack breaks with. Dogs who are eager to please will f