Entrepreneur

4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Source: Shutterstock

1. Create certainty

“There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Entrepreneur

Entrepreneur3 min letti
This Franchisor Leans on His Experience In the Military to Lead His Team
As the director of operations for Dogtopia, Air Force Vet Jeff Farnell knows it's all about people.
Entrepreneur3 min letti
How to Win Over Dissatisfied Customers
Some people aren't nice when they don't love your product. But you can change them. All you need is a little psychology.
Entrepreneur3 min letti
Is Your Business Idea Good? Here's How to Find Out
In nearly 10 years of consulting, there’s one question I wish more clients asked: Is my business idea a good fit for the market? This is the first place we start when working with a client. A company has to identify core customers, understand how to