Entrepreneur

Yes, You Can Be Creative in Franchising

A Detroit couple decided to take a different approach when they opened their art-instruction franchise. Last year, they were the chain's highest-grossing franchisees.
Beyond the classroom: A student art show hosted by Abrakadoodle franchisee Dawna Kelly (below). Source: Al Kelly

“Our emphasis is on creativity and imagination,” says Dawna Kelly, a Detroit-area Abrakadoodle franchisee. “You don’t have to draw your tree like my tree; the sky is not always blue.” 

She’s talking about the Sterling, Va.-based company’s approach to teaching art to kids, but the philosophy fits her approach to business,

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