Entrepreneur

Make Your Mark: Branding Is About What You Say, Not How You Say It

It can be funny or serious, but your brand has to be authentically you.
Source: Eric Ray Davidson

“To hell with facts! We need stories!” 

-- Ken Kesey

In case you haven’t noticed, storytelling has gotten a lot more fun. We can thank social media and a younger generation for a lot of this newfangled funny business -- memes,

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da Entrepreneur

Entrepreneur3 min letti
This Franchisor Leans on His Experience In the Military to Lead His Team
As the director of operations for Dogtopia, Air Force Vet Jeff Farnell knows it's all about people.
Entrepreneur3 min letti
Is Your Business Idea Good? Here's How to Find Out
In nearly 10 years of consulting, there’s one question I wish more clients asked: Is my business idea a good fit for the market? This is the first place we start when working with a client. A company has to identify core customers, understand how to
Entrepreneur2 min letti
How a Taxidermy Caribou Head Made Me a Better CEO (Really)
When I was a kid, my dad, J.R. “Pete” Peterson, was the president of three liquor distributorships in Illinois. He wasn’t an entrepreneur, but he was great at what he did. I eventually started asking questions about the business and why he was so suc