Tqveni saukeTeso megobari

lilia
# 1, ivlisi, 2010

mxolod erTi dRiT da

mxolod TqvenTvis
 saredaqcio gverdi

Jurnalis redaqtori arasdros vyofilvarT, Tumca gvqo-

nia garkveuli Sexeba JurnalebTan da gazeTebTan, sadac
ubralod, sxvadasxva mimarTulebis statiebs vwerdiT. es
Cveni pirveli sakuTari Jurnalia da redaqtoric, rogorc
aRvniSneT, pirvelad gaxlavarT.
Cveni Jurnali, ,,lilia”, radikalurad gansxvavdeba yvela
im JurnalTagan, romelSic gvimuSavia. ,,lilia” dargo-
brivi Jurnalia, sadac Tqven saSualeba geqnebaT gaigoT da
waikiTxoT yvelaferi qorwilis Sesaxeb. albaT, ukve mix-
vdiT, rom es aris Jurnali, qorwilis TematikiT.
saqorwilo Jurnalis Camoyalibebis idea gamoiwvia, qar-
Tul media bazarze arsebulma Tavisufalma niSam. gvindoda
Segveqmna iseTi Jurnali, romelsac alternativa ar gaaCnia.
qarTul media bazarze ki ar arsebobs ara Tu qarTuli,
aramed ucxouri saqorwilo Tematikis Jurnalic.
,,lilia” Seicavs msubuq Temebs, rac vfiqrobT, rom gant-
virTvisTvis erT-erTi kargi saSualeba iqneba.
,,liliaze” muSaoba sakmaod rTuli da amavdroulad,
saintereso iyo. Se-
vxvdiT stilistebs,
vizaJistebs, dizainerebs, moZRvars, turistuli
da saiuveliro maRaziebis warmomadgenlebs.
davinteresdiT yvela im adamianiT, romlebmac
ar daiSures Cveni Jurnalisa da mkiTxvele-
bisaTvis sxadasxva kargi da saWiro rCe-
va. ar SegviZlia ar aRvniSnoT gamokiTxuli
sazogadoebis dadebiTi emocia ,,liliasTan”
dakavSirebiT. xalxis azrma kidev ufro meti
stimuli mogvca. maqsimalurad SevecadeT Tavi
mogveyara, yvela im mniSvnelovani komponen-
tisTvis, rac ki qorwils ukavSirdeba. raTa
amomwuravad mogvewodebina TqvenTvis yvela
saWiro informacia.
imedi gvaqvs, Cveni JurnalisTvis cotaoden
dros gamonaxavT. Tqveni azri da SeniSvnebi
Zalian mniSvnelovania.

saredaqcio jgufi: TamTa SamaTava, xatia xarebava

Jurnalis xelmZRvaneli: asocirebuli profesori dali osefaSvili

kompiuteruli uzrunvelyofa: Tamar pirvelaSvili

Jurnali aiwyo da dakabadonda Tsu soc. da pol. mecnierebaTa fakultetis laboratoriaSi.

sadiplomo namuSevari

3
 sarCevi

mixeil qurdaZe: `Cven

samkauli gTavazobT gansxvave-
buli ti pis, ferisa da
jvrisweris beWedi _ siyvarulisa Rirebulebis produq-
ciis farTo asorti-
da erTgulebis simbolo . . . . . . . . . . . 6 ments~.

gv.6
originaluri istoria

colad gamomyvebi? . . . . . . . . . . . . . . . .9

medea gloveli:
stili `xdeba kompleqsuri
muSaoba stilistis,
dizainerisa da viza-
`Cvengan yvela kmayofili midis~. . . . . . .11 Jistis~
airCie Seni stili . . . . . . . . . . . . . . . . 13
gv.11
aqsesuari

ra xdeba? . . . . . . . . . . . . . . . . . . . . . 15

gaigeT ufro
meti saqorwilo
dizaini Taigulze

mxolod erTi dRiT da gv.15

mxolod TqvenTvis . . . . . . . . . . . . . . . . 18

erTi dRis megobari . . . . . . . . . . . . . . 21

dapatiJebuli xar! . . . . . . . . . . . . . . . 23

Sopingi nona qacarava: `Cven

nebismieri social-
qalis surneli . . . . . . . . . . . . . . . . . 25 uri fenis adamians
vemsaxurebiT~.
gaakeTeT Tqveni arCevani . . . . . . . . . . . 27
gv.18
4
 sarCevi

Cven gTavazobT
uaxlesi tendenciis
religia
ramdenime mosawvevs

jvrisweris rituali . . . . . . . . . . . . 32
gv.23
tradicia
`fufuneba Tavisuflebaa,
fufuneba provokaciaa, mogzauroba ritualebis samyaroSi . . . 34
SeuzRudavi da
maqsimaluri fufuneba
gamowveulia
aqsesuarisagan~ _ jon restorani
galiano.

gv.25 ~Tu mogewonaT sxvebs mouyeviT~. . . . . . 36

dekanozi levan saqorwilo torti

maTeSvili:
`jvardauwereli
col-qmris kavSiri SeabijeT tkbil samyaroSi . . . . . . . . . . 37
ar aris RvTisgan
nakurTxi~.

gv.32 hen farTi

hen farTi . . . . . . . . . . . . . . . . . . . . . 40
patarZals nefis
mejvare `itacebs~
da ludxanaSi
mihyavs. TaflobisTve

gaatareT dauviwyari TaflobisTve . . . 42

gv.34
TurqeTi . . . . . . . . . . . . . . . . . . . . . . 43

saqarTveloSi sasturmo
ara, magram
sazRvargareTis
sxvadasxva qveyanaSi umaRlesi xarisxi da Tbilisis
ukve didi xania es
dauviwyari xedebi . . . . . . . . . . . . . . . 45
tradicia arsebobs.

gv.40
5
 samkauli
jvrisweris beWedi _ siyvarulisa da
erTgulebis simbolo...
TamTa SamaTava
qorwineba, jvriswera saqorwino beWdis gareSe warmoudgenelia.
es nivTi dasturia imisa, rom wyvili jvardawerilia da RvTis
winaSe col-qmrad cxaddeba. jvardaweril beWeds col-qmari
Tanacxovrebis periodSi mouxsnelad atarebs, rogorc simbolos
maTi maradiuli siyvarulisa.
saqorwilo beWdis tradicia, jer kidev Zvel
romSi warmoiSva. is maradiuli siyvarulisa da
erTgulebis simbolod miiCneoda. saqorwilo
beWedi tradiciulad oqrosgan keTdeba da mas
jvardawerili wyvili marjvena xelis araTiTze
ikeTebs. es wesic romauli Cveulebebidan mo-
dis. laTinurad marcxena-avbediTs, avismomaswaveb-
els niSnavda, xolo marjvena - sikeTes, warmatebas,
gamarjvebas. marcxenasTan negatiuri ganwyoba aso-
cirdeboda, xolo marjvenasTan- dadebiTi. swored
amitom, wyvili beWdebs marjvena xelis araTiTze
ikeTebs.
Tu qorwili dagegmili gaqvT, maSin beWdis
SerCevazec droulad unda izrunoT da i povoT
beWedi, romelic Tqveni cxovrebis megzuriviT, mu-
6
dam Tan unda ataroT.
TbilisSi ukve didi xania arsebobs saiuveliro
kompania ,,zarafxana”. is didi popularobiT
sargeblobs da gaTvlilia nebismieri gemovnebi-
sa Tu SesaZleblobis adamianisTvis. es saxeli
daxvewil stilTan, sandoobasa da xarisxTan aso-
cirdeba. kompania mudmivad swavlobs momxmareb-
lis survilebs da cdilobs misi samkauli modis
Tanamedrove tendenciebis gaTvaliswinebiT iyos
Seqmnili.
mixeil qurdaZe, zarafxanis marketingis menejeri:
,,Cven gTavazobT gansxvavebuli ti pis, ferisa
da Rirebulebis produqciis farTo asorti-
ments. zarafxanas misia xarisxia. Cveni mizania
movi povoT momxmareblis ndoba da upiratesoba
maT interesebs mivaniWoT. zarafxanas aqvs ambicia
daakmayofilos umaRlesi standartebi da gaxdes
erT-erTi sabazro lideri mTels saqarTveloSi
da mis farglebs gareT.
mudmiv siaxleebTan erTad, zarafxana sTavazobs
momxmarebels eqskluziuri SekveTebis momsaxure-
bas. magaliTad, survilis SemTxvevaSi SesaZlebe-
lia saqorwilo beWdebze siyvarulis ficis, saxe-
lis an Tundac ubralod inicialebis amotvifvra”.
rogorc xedavT, zarafxanaSi, Tqven SegiZliaT
sxvadasxva formis, dizainisa Tu Rirebulebis
uamravi samkaulidan TqvenTvis xelmisawvdomi
da sasurveli SearCioT. garda amisa, saSualeba
geqnebaT sakuTari dizainiT SeqmnaT sasurveli
samkauli, an ukve arsebul dizainSi SeitanoT cv-
lileba.
Cven, dRevandel nomerSi gTavazobT zarafxanas
samkaulebis foto-kolaJs. qorwilisTvis beWeds
eZebT? iqneb, swored aq i povoT Tqveni ocnebis
samkauli...
7
8

colad gamomyvebi?...
mamakacebis umetesobas am winadadebis war-
moTqma sakmaod uWirs. isini Zalian did xans
emzadebian fsiqologiurad, raTa es Tqvan. maTze
Seyvarebuli qalebi ki didi moTminebiTa da gu-
lisfancqaliT veliT gavigoT es jadosnuri
sityvebi.
xelis Txovnis ,,rituali” Zalian mniS-
vnelovani da dasamaxsovrebelia wyvilisTvis.
wlebis merec siamovnebiT vixsenebT im sao-
car wuTebs, roca sayvarelma mamakacma coloba
SemogvTavaza. yvela mamakaci cdilobs rac Sei-
Zleba originalurad da romantikulad sTxo-
vos xeli sacoles. am rubrikaSi mkiTxvelebi
gvweren TavianT istoriebs da Cvenc yvelaze
originalur maTgans vaqveynebT JurnalSi. wlis
bolos, ki 12 istoriidan, saukeTesos gadaecema
prizi redaqciisgan.
dRevandeli rubrikis debiutanti ki metad
saintereso da daujerebeli istoria gaxlavT.
levan janaSia 27 wlis:
Zalian didxans vfiqrobdi, anisTvis rogor
meTxova xeli. verc vbedavdi TiTqos da Tan,
mindoda ise gamekeTebina, rom mTeli cxovreba
originaluri istoriebi
dagvmaxsovreboda, iseT dros meTqva, roca saer-
Tod ver ifiqrebda amaze. erT dResac, movifiqre
da sisruleSic moviyvane gegma Cemi megobris
daxmarebiT.
me, gio da ani naviT vseirnobdiT zRvaze. anim
curva ar icis. gegmis mixedviT ganviTarda mov-
lenebi. ise moxda, rom ani wyalSi Cavarda. ixr-
Coboda da Svelas iTxovda. cota xani viTom
azrze ver movedi da megona
TamaSobda da roca moqmedebis
dro dadga, gegmis ,,b” punqti
amuSavda, romlis mixedviTac
,Cemgan maSveli da anis gmiri
unda Seqmniliyo. gadavxti
wyalSi da gondakarguli ani
amoviyvane.
mere iyo xelovnuri sunTqva
da anis SeSinebuli Tvalebi.
cota xnis mere, roca azrze
movida, me is Zalian magrad
Cavikari gulSi da vuTxari:
ani, minda mTeli cxovreba Sens
gverdiT gavataro da dagicva.
aseT dros amas ar eloda da
karga xans gaocebuli idga.
mere movida da usityvod Ca-
mexuta. ase viyaviT Zalian
didxans. – Sen Cemi gmiri xar
levan, Camesma yurSi... es mox-
da Sua zRvaSi... ani ukve Cemi
sacole iyo da cota xanSi
coladac SevirTe.
marTla sigiJea. roca es mo-
vismine, megona filmis scenars miyvebodnen. amis
wakiTxvis mere, Tqvenc Tu raindoba mogindaT,
frTxilad iyaviT.
idea originaluria, magram cota saxifaTo.
Tumca, am SemTxvevaSi yvelaferi kargad das-
rulda.
Semdegi nomrisTvis veli Tqvens isto-
riebs. manamde ki, mamakacebo, iyaviT original-
urebi, kreatiulebi da ,,lamazad SefuTeT” es
jadosnuri sityvebi, romlebic sayvarel qal-
Tan Tanacxovrebis karebs aRebs. ecadeT, es iyos
raRac gansxvavebuli da ara ubralod: colad
gamomyevi...
Tu moindomebT, Tqveni sayvareli qalisgan
aucileblad gaigebT sityvebs: Tanaxma var...
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 stili

~Cvengan
yvela
kmayofili
midis~
TamTa SamaTava
Cveni dRevandeli rubrikis stumari gaxlavT,
yvelasaTvis kargad nacnobi brendi ,, marionela”,
romelic daarsda 15 wlis win. misi damaarseblebi,
dizainerebi marina ugulava da lela turzelaze
arian. am brendis saxelwodebac, maTi saxelebis
sinTezia. Cven vesaubreT ,,marionelas” erT-erT
menejers, qalbaton medea glovels, romlisganac
Zalian saintereso informacia miviReT. salonSi
amJamad rva dizaineri da sakmaod bevri TanamSromelia dakavebuli, romlebic qmnian TqvenTvis
araCveulebriv kabebs.
qalbatono medea, gvxdeba Tu ara ,,marionelaSi” identuri kabebi da iRebT Tu ara eqskluziur
SekveTebs?
_ salonSi gvaqvs mza kabebi, magram absoluturad erTnair, identur kabebs CvenTan ver SexvdebiT.
TiToeul maTgans Tavisi individualizmi gaaCnia. ra Tqma unda, viRebT SekveTebs da klientis
survilisamebr vkeravT kabebs eqskluziurad.
ra saxis momsaxurebas sTavazobT Tqvens klientebs, anu, ra fasad aris SesaZlebeli ,, marionelaSi”
kabis daqiraveba, yidva Tu eqskluziurad Sekerva?
_ ,, marionelaSi” klients SeuZlia iqiravos kaba, romlis fasic daaxloebiT samasi laridan
iwyeba. Tumca, aris kabebis kategoria, romelic ar qiravdeba da marto gayidvaSia. xolo rac
Seexeba eqskluziurad kabis Sekervis fass, amaze konkretul pasuxs ver getyviT. radgan esec
individualuria. gaaCnia ramdeni xani sWirdeba kabaze muSaobas, ra qva , rogori xarisxis qsovili,
biseri Tu gi piuria gamoyenebuli. amis mixedviT ki xdeba kabis Sefaseba.
garda kabisa, kidev ra Sedis Tqvens momsaxurebaSi?
_ kaba ar moisazreba rogorc calke komponenti. roca klienti modis, imdenad uSualo da axlo
urTierToba myardeba, rom absoluturad yvela detals iTvaliswinebs da gvekiTxeba. patarZals, me
moviazreb rogorc erT mTlianobas. kaba, makiaJi, Taiguli, varcxniloba, samkauli, darbazis dizaini da
ra Tqma unda, siZe unda iyos SesabamisobaSi. am SemTxevaSia patarZali absoluturad srulyofili.
xSirad, sasiZoebic gvekiTxebian rCevebs. Cven ki yvela am komponents vakmayofilebT.
2010 wels ra stilis kabebi dominirebs da aris Tu ara moTxovna erT konkretul modelze?
_ saqorwilo kaba imdenad specifikuria, rom erT konkretul modelze ar keTdeba aqcenti. yvela
klients sWirdeba kabis individualuri SerCeva. SeiZleba klients konkretuli modeli moewonos,
magram ar mouxdes.
sabednierod, yvela Cveni klienti iTvaliswinebs Cvens rCevas. arCevani Cvens maRaziaSi didia da
klienti aucileblad i povis sasurvel kabas.
Cven vacmevT klients, rogorc mis mier arCeuls, aseve Cvens mier SeTavazebul models. Tavidan,
eWvis TvaliT gviyureben, magram mere ukve rwmundebian Cvens kompetenciaSi da absoluturad
gvendobian.
am bolo dros, SeiniSneba tendencia, rom TiTqos TeTrma kabam aqtualoba dakarga.
_ TeTri kaba isev aqtualuria, magram bolo periodSi spilosZvlisferi kabebic dominirebs.
gaaCnia, vis ra feri uxdeba. Tumca, aris kategoria, visac orive feri uxdeba da xdeba am ori feris
sinTezi. makiaJs da varcxnilobas kabis mixedviT varCevT, viTvaliswinebT
gagrZeleba 12 gv.
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stili
dasawyisi 11 gv.
klientis kanis fers da saxis moyvanilobas. xdeba kompleqsuri muSaoba stilistis, dizainerisa da
vizaJistis.
ZiriTadad, visTan erTad gstumroben sapatarZloebi?
_ ZiriTadad, mSoblebTan, magram aseve megobrebTan da saqmroebTan erTadac modian.
xom ar gegmavT momavalSi sasiZoebisa da mejvareebisaTvis axali xazis Seqmnas?
_ sasiZoebi xSirad gvekiTxebian rCevebs maT samosze da Zalian bevrs guli swydeba, rom
,,marionela” ar qmnis maTTvis tansacmels.
miuxedavad amisa, uaxloes momavalSi ar vgegmavT mamakacis tansacmlis Seqmnas. xolo, rac
Seexeba saRamos kabebs, maTze aqtualuri moTxovnaa da ,,marioenla” Tavis klientebs am axal xazs
SesTavazebs.
Tumca, Cven ara erTi saRamos kaba gvaqvs Seqmnili, romelTac ,,mis saqarTvelos “gogoebs
vacmevdiT. ,,mis msoflioze” ,,marionelas” erT-erTma kabam gaimarjva nominaciaSi ,,saukeTeso
nacionaluri kaba”.
vis miiCnevT am sferoSi Tqvens konkurentad?
_ konkurencia yvela sferoSia, magram Cven imdenad didi xania saxeli davimkvidreT, rom me Tamamad
SemiZlia vTqva, am mimarTulebiT qarTul bazarze konkurenti ar gvyavs.
sad mdebareobs ,, marionelas” saTavo ofisi da Tu aqvs mas filialebi?
_ marionelas saTavo ofisi quTaisSia.iq aris evropuli donis samkervalo, sadac muSaoben
profesionali dizainerebi. TbilisSi ki jerjerobiT mxolod, elbaqiZis aRmarTze mdebareobs.
rogor fiqrobT, ra aris Tqveni warmatebis mizezi?
- ,, marionelas” warmatebis mizezi aris profesionalizmi, gunduri muSaoba, klientTan gulwrfeli
urTierToba.
Cveni brendis prestiJi da Rirseba aris is, rom klientebTan varT absoluturad gulwrfelebi.
Cven ar vuSvebT patarZals ise, romelsac vTvliT, rom ar acvia saTanadod.
gvaqvs SekveTebi ucxoeTidanac. iq mcxovrebi qarTvelebi xSirad gvikveTaven kabebs. Cven
privilegias aravis vaniWebT. CvenTvis VIP da Cveulebrivi klienti erT donezea da zustad erTnairi
gulisxmierebiT vemsaxurebiT.
ratom unda movides sapatarZlo TqvenTan? ratom mainc da mainc
,, marionela”?
- imitom, rom saxelmoxveWili brendia, vTavazobT klients Zalian maRal xarisxs, profesionalur
momsaxurebas da es ganapirobebs imas, rom Cvengan yvela kmayofili midis.

12
 stili

airCie Seni
stili...
xatia xarebava
ver gadagiwyvetia rogor gaikeTo
saqorwilo varcxniloba? rTuli
dilemis winaSe dgaxar. geTanxmebi,
namdvilad rTuli da sapasuxismgebloa
saqorwilo varcxnilobis sworad
SerCeva.
eliso begiaSvili stilisti
(silamazis saloni Sarmi):
,, varcxniloba SesabamisobaSi unda
iyos kabasTan, makiaJTan da rac mTavaria,
adamianis vizualTan. yvela patarZali
individualur varcxnilobas moiTxovs.
xSirad xdeba ise, rom patarZals
moswons raRac erTi, konkretuli
varcxniloba, magram absolutur
SeusabamobaSia mis vizualTan. Tumca,
rodesac klientis ndoba mopovebuli
gaqvs, is yovelTvis iTvaliswinebs Sens
rCevas”.
varcxniloba, adamianis yoveldRiur
cxovrebaSi did rols TamaSobs. rac
ar unda kargad gamoiyurebodeT, Tu
ar gaqvT Tqveni samosis da pirvel
rigSi, Tqveni vizualis Sesabamisi

varcxniloba, CaTvaleT, rom tyuilad

gaisarjeT.
yovel dRe SeiZleba ara, magram
Tqveni qorwilis dRes varcxniloba,
rogorc sxva yvelaferi, unikalurad
unda gamoiyurebodes. TbilisSi ki
uamravi kargi saloni arsebobs,sadac
Tqvens varcxnilobaze profesionali
stilistebi izruneben.
eliso begiaSvili:
,, rodesac patarZali CemTan modis,
jer vakvirdebi mis vizuals, saxis
moyvanilobas . aucileblad unda
vicode, Tu rogori stilis kaba
ecmeva qorwilSi. Semdeg, ra Tqma
unda, erTmaneTs vuziarebT Cvens
mosazrebebs varcxnilobasTan
dakavSirebiT da mivdivarT konkretul
daskvnamde. sabolood, yvela
kmayofili rCeba”.
gTavazobT saqorwilo
varcxnilobebis fotokolaJs, sadac
SegiZliaT SearCioT Tqveni stili.

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14
 aqsesuari

TamTa SamaTava
ra xdeba?...
qorwilia... es erTi sityva da Cems tvinSi avtomaturad irevian is atributebi, romlebic
aucilebelia qorwilisaTvis.
warmomidgenia, ra xdeba am dros sapatarZloebis TavSi. roca, erTdroulad unda ifiqro,
kabaze, varcxnilobaze, makiaJze, Taigulze da ase Semdeg. axla Taigulis SerCevis jeria.
surnelovani, lamazi, daxvewili yvavilebi aucilebeli nawilia qorwilSi. Zalian bevr
gansacvifrebel yvavilSi rTulia airCio SenTvis sasurveli. Sens dasaxmareblad, ramdenime
yvelasTvis sayvareli da gamorCeuli saqorwilo yvavili SevarCieT. iqneb, saqme gagiadviloT.

vardi tita
Cveni sia, ra
Tqma unda, daviwyeT STambeWdavi, klasikuri, originaluri.
yvelaze mniSvnelovani vardis msgavsad, titac mravalferovania.
da aqtualuri TeTri,yviTeli, wiTeli, zoliani da mas
saqorwilo nebismieri gemovnebis dakmayofileba
yvaviliT _ vardi. SeuZlia. kidev erTi pliusi isaa, rom
es eleganturi da tita Zalian didxans inarCunebs tenianobas
daxvewili yvavilia. da Sen SegiZlia darwmunebuli iyo,
siyvarulisa da rom Taiguli didxans SeinarCunebs
silamazis uZvelesi Tavdapirvel formas.
simbolo. modi, mieci rac mTavaria, tita miCneulia
mas neba gagilamazos es gansakuTrebuli srulyofili siyvarulis simbolod. rogor
dRe da stumrebisa da Tqveni aRfrTovaneba mogwons?!...
gamoiwvios.

kala
kala brwyinvale silamazis
simboloa. es ,,lamazmani“ xSirad
gamoiyeneba qorwilebSi. is
mravalferovania. Sen SegiZlia
naxo wiTeli, vardisferi, yviTeli,
muqi iasamnisferi da kidev sxva
feris kalebi. magram, yvelaze
popularulia TeTri kala.
kala zedgamoWrilia nebismieri
eleganturi wveulebisTvis.
orqidea
orqidea gTavazobT farTo arCevans. isini yvelaze did
ojaxs warmoadgenen yvavilebis samyaroSi. 22000-ze meti
saxeobisaa da axlac, mudmivad
mimdinareobs axali saxeebis
damateba.
maT Soris yvelaze
popularulia simbidiumi. maT
didi Tavebi aqvT da Ria mwvane,
yviTel, TeTr da vardisfer
ferebSi gvevlinebian.
orqideebi _ iSviaTi
silamazisa da rafinirebulobis
simbolo, SesaniSnavi arCevania
Tanamdrove, moduri wveulebisTvis. egzotikuri SesaxedaobiT,
is garantirebulad moaxdens udides STabeWdilebas.

herberi, gvirila

kidev erTi yvavili, romelic martivad ayenebs adamianebs karg ganwyobaze da

bednierebas SeagrZnobinebs. is siwmindisa da gulwrfelobis simboloa da Zalian
xSirad gamoiyeneba qorwilebSi. arc ferebSi varT SezRuduli. vxvdebiT rogorc
TeTr, aseve yviTel, forToxlisfer, wiTel da vardisfer herberebs. ras ityvi?
iqneb amas eZebdi?...
15
 aqsesuari

lilia

lilia haerovani, nazi da mravalferovani

yvavili, namdvilad imsaxurebs Sens simpaTias.
vardis mere yvelaze xSirad swored lilias
gamoiyeneben qorwilebSi. is siyvarulis,
urTierTgagebisa da siwmindis simboloa.
SearCie sasurveli feris lilia. mgoni, kargi
arCevania...

Cven vesaubreT florists, baton daviT

nikaWaZes, romelic cameti welia uSualod
saqorwilo Taigulis Seqmnasa da yvavilebis
dizainze muSaobs. Tqven SegiZliaT, rom misgan
bevri saintereso detali SeityoT.

daviT nikaWaZe:
saqorwilo Taiguli ZiriTadad vardisgan keTdeba. Tumca, xdeba sxvadasxva
yvavilebis Sezavebac. es yvavilebia: eustoma, lilia, qrizanTema da TavisTavad,
vardi.
vardi, yovelTvis yvelaze Zviri jdeba. me saqorwilo Taigulis garda, mevaleba
darbazis gaformebac, rac did pasuxismgeblobas moiTxovs. Aucilebelia,
Seuxamo erTmaneTs sapatarZlo Taiguli da is yvavilebi, romliTac darbazia
Ggaformebuli.
sapatarZlo TaigulSi ZiriTadad kremisferi vardi dominirebs. Tumca, bolo
dros wiTeli vardis tendencia SeiniSneba, rac Cemi TvalTaxedviT, bevrad
lamazia. miuxedavad amisa, qarTveli sapatarZloebi mainc eridebian feradi
yvavilebisagan Seqmnil Taiguls.
normaluri, saqorwilo Taiguli ormocdaaTi laridan da zeviT jdeba. gaaCnia
TviTon yvavilis raodenobas, xarisxsa da gamZleobas. CvenTan erTi da igive
Taiguli ar meordeba.
rodesac klienti modis da ukveTavs Taiguls, mas ukve Tavisi garkveuli
azri Camoyalibebuli aqvs, Tumca aris SemTxvevebi, rodesac Cemi rCeva
gauTvaliswinebiaT. am SemTxvevaSi, yovelTvis vcdilob, rom individualizmi
Sevitano, raTa klientis Taiguli iyos ucxo da TvalismomWreli.
rac Seexeba yvavilis gamZleobas, man SeiZleba erTi kvirac gaZlos.
Taigulis damzadeba sxvadasxva dros moiTxovs, radgan yvela yvavili
individualuria.
sapatarZlo Taiguli maqsimum, orasi lari SeiZleba dajdes. Yyvavilis
gaformebas rac Seexeba, ZiriTadad iTxoven, Cveulebrivad Sekrul konas, atlasis
lentiTa da margalitis TvlebiT.
nebismier sezonze nebismier yvavils ver iSovi, zamTarSi ZiriTadad vardi,
lilia da qrizantemiT xdeba sxvadasxva Taigulebisa Tu restornebis
gaformeba. Aaxla, am sezonze darbazis morTva ZiriTadad titebiT xdeba. Ees
sakmaod aqtualuria, magram saqorwilo TaigulisTvis mainc vardisa da lilias
gamoyenebaa sasurveli.

16
Choco _ Flora

17
 dizaini

mxolod erTi dRiT

da mxolod TqvenTvis!...
xatia xarebava
TamTa SamaTava
saqarTveloSi arsebobs saqorwilo kompania ,,mariaJi”, romelic gTavazobT mravalferovan da
originalur qorwilebs...
,,mariaJis” damaarseblebi gaxlavT kompaniis menejeri, naira morgoSia da dizaineri, nona
qacarava.
q-ni naira: Cven cxra welia varsebobT. sak-
maod rTuli gza gamoviareT. Tavdapirvelad,
popularizaciisaTvis ramdenime qorwili ufa-
sod gavakeTeT, raTa sazogadoebas enaxa Cveni
SesaZleblobebi. dRes ki, Cvenze sakmaod didi
moTxovnaa. yvela klienti, visTvisac ki qor-
wili gagvikeTebia, kmayofili darCenila. kompa-
nia sazogadoebas sTavazobs momsaxurebis srul
pakets.
Tu gadawyvetT, qorwili ,, mariaJs” SeukveToT,
Tavdapirvelad mimarTeT kompaniis menejers da
SekveTis miRebis Semdeg, saqmeSi aqtiurad CaerT-
veba dizaineri, visTan erTadac SeudgebiT Tqveni
qorwilis organizebas. kompaniis momsaxureba
lokaluri ar gaxlavT da rogorc Tbilisis,
aseve saqarTvelos masStabiT, nebismieri qalaqis
mcxovrebs SeuZlia qorwilis dakveTa.
nona qacarava: sanam qorwilis dizainis mza-
debas Sevudgebi, manamde aucileblad vecnobi
wyvils, maT fsiqologias, gemovnebas. mzadebis
procesSi wyvili CemTvis imdenad axlobeli
xdeba, rom ukve zustad vici da vxvdebi ra unda
da ra moewoneba.
Tavdapirvelad vekiTxebi Tu, ra stilis unda
iyos qorwili, sad unda gakeTdes da amis mere
veubnebi Cems azrs. Tumca, xSirad azrebi erT-
maneTs emTxveva.
kompania gvTavazobs sxvadasxva stilis mom-

18

saxurebis pakets, riTac SeiZleba nebismieri ge-
movnebis mqone adamianis dakmayofileba.
q-ni naira: Cven gvaqvs gamocdileba sxvadasx-
va ti pis qorwilebis keTebisa. gvTxoven ro-
gorc tradiciul, qarTul qorwils, aseve evro-
puli stilis wveulebas. damkveTis survilzea
damokidebuli, Tu sad iqneba qorwili. Cven
gagvikeTebia qorwili, rogorc daxurul, aseve
Ria sivrceSi.
magaliTad, erT-erTi klientis qorwili ga-
vakeTeT mcxeTaSi. qorwili da xelis mowerac
Ria cis qveS mimdinareobda. Ees Zalian Sromat-
evadi saqmea, radgan bunebis ferebTan damate-
biTi ferebis Sexameba, sakmaod rTulia. Tumca,
samuSaod Zalian sainteresoa. es iyo sufTa
evropuli qorwili. qarTul, tradiciul qor-
wilebze Zalian didi moTxovna aqvT ucxoelebs.
saqarTveloSi rTulia klientis ndobis mop-
oveba. rodesac damkveTi ixdis servisSi did
Tanxas, bunebrivia, elodeba Tanxis Sesabam-
is Sedegs. am kompaniam didi Sromis Sedegad
moi pova klientis ndoba.
q-ni nona: Cveni namuSevrebidan gamomdinare,
klientebi imdenad gvendobian, rom qorwilis
SekveTis Semdeg, isini ar erevian samzadisSi da
pirdapir qorwilSi modian. qorwilis momza-
debas minimum erTi Tve mainc sWirdeba, magram
yofila iseTi SemTxvevebic, roca erT kviris
vadaSi gagvikeTebia yvelafris organizeba. Tum-
ca, xarisxobrivad, erTi kviraSi gakeTebul qor-
wilsa da erTTviani muSaobis Sedegad Semdgar
qorwils Soris didi gansxvavebaa.
kompaniis servisSi Sedis foto da video
momsaxureba, manqana, xelis mowera, kaba, darba-
zis dizaini, Taiguli, torti, yvelaferi, garda
saqorwilo varcxnilobisa.
Tu survili gaqvT, rom yovelive amis organi-
zeba kompaniam moaxdinos da xarisxic sasurve-
li miiRoT, maSin minimum, erTi TviT adre unda
SeuTanxmdeT organizatorebs.
rac Seexeba xarjs, fiqsirebuli Tanxa ar ar-
dizaini
sebobs. damkveTis survilsa da finasebs gaaC-
nia. zogs marto darbazis dizaini unda, zogs
mxolod nefe-dedoflis podiumis fuli aqvs,
nawili ki yvelafers ukveTavs.
q-ni nona: podiumis Rirebulebis sawyisi fasi
samasi laria, magram erT-erTma wyvilma samasi
laris marto sanTlebi SegvikveTa podiumisT-
vis... yovelTvis vcdilobT, dabali fasis SemTx-
vevaSic ki maqsimaluri xarisxis miRwevas.
Cven nebismieri socialuri fenis adamians vem-
saxurebiT. gagvikeTebia qorwili prezidentis
ZmisTvis, modelebisTvis, ministrebisTvis da a.S.
magram vakeTebT qorwilebs aramarto VIP xalx-
isTvis, aramed saSualo fenisTvisac.
kompaniis momsaxurebis paketebi SeuzRudavia.
Tqven SegiZliaT gadaixadoT qorwili zRvis
sanapiroze, mTaSi, gemze da ase Semdeg.
erT-erTi qorwili kompaniam gaakeTa Tbili-
sis zRvaze, sadac wyvilma Sua zRvaSi, katerze
moawera xeli. Tumca, unda aRiniSnos, rom Ria
cis qveS da gasvliTi qorwilebi ufro Zviri
jdeba.
q-ni naira: me SemiZlia Tamamad vTqva, rom Cven
varT pirvelebi saqarTveloSi, vinc Tavidan bo-
lomde Sekra yvelaferi is, rac ki qorwils
exeba da sWirdeba.
q-ni nona: Cveni warmatebis mizezi aris is,
rom orive erTmaneTs vavsebT. qalbatonma nairam
kargad icis Tavisi saqme- menejmenti, xolo me
profesionali var Cems saqmeSi.
kompaniis warmatebis formula, aris: klien-
tebTan gulwrfeli urTierToba, profesion-
alTa gundis erTad muSaoba da muSaobis Sede-
gad miRebuli xarisxiani produqti.
19
20
 dizaini

erTi dRis megobari...

xatia xarebava

saqorwilo kaba... pirveli, rac patarZals TavSi mosdis, im sityvis

Semdeg, rasac qorwili hqvia, sapatarZlo kabaa. albaT, yvela qalis ocnebaa,
rom cxovrebaSi erTxel mainc Caicvas kaba, romelic unda iyos erTaderTi
da ganumeorebeli. yvelaferi, rac ki saqorwilo ceremoniaSi Sedis kabas
ukavSirdeba. patarZlis vizaJi, varcxniloba, siZis Cacmuloba, darbazis dizaini
da ase Semdeg.

Cvens dRevandel rubrikaSi saqorwilo kabad iTvleboda, mkveTri ferebi zedmetia. am

gadavwyviteT gagacnoT sx-
vadasxva qveynis saqorwilo ka-
bebi da aseve TeTri sapatarZ­
lo kabis istoria, romelic
inglisis dedofals, viqtorias
ukavSirdeba.
tradiciuli, TeTri saqor-
wilo kabaKmecxramete saukune-
Si gaCnda, kerZod ki 1840wlis
10 Tebervals, rodesac ing-
lisis dedofalma, viqtoriam
pirvelad Caicva TeTri kaba
hercog albert koburgTan
qorwinebisas. maT qorwinebamde,
Cveulebrivi sadResaswaulo gagrZeleba 22 gv.
samosi, romelic xSir SemT­
xvevaSi iyo vardisferi an
lurji feris.
romantikuli stilis saqor-
wino kaba, Cveulebriv ikereba
ZviradRirebuli qsovilisgan.
Aaseve is irTveba sxvadasxva
samkaulebiT, yvavilebiT da mas-
Si SeiZleba feradi Strixebis
Setanac.
klasikuri stilis saqor-
wilo kaba, moklebulia yove­
li­­
ves. sxvadsxva samkauli da

21
dasawyisi 21 gv.
stilis saqorwilo kabis feri aqvT. CineTSi, indoeTsa da viet- miuxedavad imisa, rom TeTri
TeTria. Tumca, aris qveynebi, sa- namSi ZiriTadad wiTeli feris feri indoeTSi glovis feria,
dac sapatarZlo kaba, naciona- saqorwilo kabebi gvxvdeba. samxreTeli indoelebi xSirad
luri tansacmlis saxiTaa war- atareben TeTr an kremisfer
modgenili. saris. agreTve, dasavlur qvey-
irlandiaSi, sapatarZlo­ e­ nebSic indoelebi saqorwilo
bi Cveulebriv TeTri ka­ biT ar ceremoniebze yovelTvis saris
iweren jvars, isini lurj ka- atareben an zogjer mas anacv-
bas ani­Weben upiratesobas. es leben sxva indur nacionalur
uZvelesi tradiciaa da ir- samoss. (lehnga, Coli-naciona-
landielebi lurj fers sispe­ luri, induri tansacmeli)
takis da sifaqizis simbolod iaponiaSi sapatarZloebi sams
miiCneven. an met kabas icvamen da ra Tqma
rac Seexeba, dasavlur kul- unda garedan tradiciul kimo-
turas, ZiriTadad dominirebs nos.
TeTri feris kabebi, romelic TiTqmis yvela qveyanas aqvs
Seicavs kremisfer Strixebs. gansxvavebuli da individu-
Tumca, skandinaviaSi didi popu­ aluri saqorwilo kaba. Cven
larobiT sargeblobda Savi dRes mxolod eqvsi maTgani
feris saqorwilo kaba. warmogidgineT, Semdeg nomerSi
aRmosavleTis qveynebs ki ki sxva qveynebis kulturasa
TavianTi tradiciuli ferebi da tradicias gagacnobT.

22
 dizaini

dapatiJebuli xar!
TamTa SamaTava
qorwilis dRe daniSnulia. aqtiur samzadisSi xar. kaba mzad aris, tortic, Taigulic, magram jer
kidev bevri ram gaqvs gasakeTebeli. mosawvevebze ras fiqrob? pirveli gzavnili, riTac Seni qorwilis
Sefaseba SeiZleba. TiTqos wvrilmania, magram mniSvnelovani.
qorwilis Sesaxeb pirvel STabeWdilebas stumrebze mosawvevi axdens. Sen ginda, rom mosawvevi bara-
Ti iyos iseTive TvalismomWreli, efeqturi da originaluri, rogoric Seni kaba an sxva saqorwilo
atributia, magram, darwmunebuli ar xar, rogori unda iyo is.
Cven gTavazobT ramdenime uaxlesi tendenciis mosawvevs. Sexede, iqneb swored, amas eZeb.

gazafxulia, Tbila da Senc, gazafxuliviT mSveniero

siyvaruliT gamTbaro, gegmav ulamazes qorwils. ginda
lamazi, Tbili da feradi mosawvevi. an iqneb yvavilebic iyos
zed?! ratomac ara? Sen xom romantikosi xar da gareT xom
gazafxulia. Cven vi poveT is, rac SeiZleba Sen gindodes.

ucnauroba da araordinaluroba Sengan Sorsaa. arc

RrublebSi dafrinav. klasikuri stili SenTvis sayvarelia.
mosawvevic daxvewili da eleganturi ginda.
klasikuri ferTa gama, daxvewili da akademiuri teqsti, patara
bantiT gaformebuli dizaini. es swored SenTvisaa.

ar giyvars mkveTri ferebi, gamomwvevi, eqstravagantuli samosi Tu

qcevebi. nazi xar da ginda mosawvevic SensaviT sada, daxvewili, magram
amavdroulad efeqturi da saintereso iyos. SenTvis raRac movitaneT,
aba, gadaxede.

raRac sxva?... Sen yovelTvis gansxvavebuli da gamorCeuli

xar. giyvars, roca yvelasgan gamoirCevi. originalurobas
aqac ar Ralatob da jer ,,sxva” mosawvevi ver naxe. es
SenTvis movitaneT. mkveTri ferebi, STambeWdavi dizaini,
usazRvro fantazia. anu is, rac ubralod mkveTrad
gansxvavebulia. gaugzavne es mowveul stumrebs da isini
mixvdebian, rom dapatiJebulni arian unikalur, eqstraordinalur da dauviwyar qorwilSi.
23
24

qalis surneli...
TamTa SamaTava
”fufuneba Tavisuflebaa, fufuneba provokaciaa, SeuzRudavi da
maqsimaluri fufuneba gamowveulia aqsesuarisagan... aqsesuarisa-
gan, romelic Tavs namdvil qalad gagrZnobinebT da amavdroulad,
mogcemT saSualebas iyoT iseTi, rogoric xarT! qalis yvelaze
mniSvnelovani samkauli misi surnelia.” _ jon galiano.
surneli udides rols TamaSobs adamianTa urTier-
TobebSi. SeiZleba, surnelma mogajadovos da Segi-
yvardes an piriqiT, gagaRizianos da uaryofiTad gan-
gawyos adamianis mimarT.
sunamo adamianis ,,mes” gamoxatvis saukeTeso saSu-
alebaa. qalis cxovrebaSi ki sunamos udidesi dat-
virTva aqvs. mis surnels aRfrTovanebaSi unda mohy-
avdes mamakaci da izidavdes mas.
sainteresoa, ratom izidavs mamakacs qalis sunamo.
rogorc aRmoCnda, yvela sunamoSi aris qimiurad gamo-
yvanili an sulac bunebriv eqstraqtze damzadebuli
danamati, romelic qalisa da mamakacis impulsebze mo-
qmedebs da maT aRgznebas iwvevs. Sesabamisad, qalebis
sunamoebSi mamakacebis receptorebze moqmedi dan-
amatebia gamoyenebuli, xolo mamakacebis sunamoebSi ki
_ qalebis aRmgznebi.
SearCieT Tqveni sunamo da kidev ufro aRafr-
TovaneT sayvareli mamakaci. gTavazobT ramdenime su-
namos prezentacias, iqneb romelime Tqveni surnelia.
Giorgio Armani _ saxeli, romelic asocirdeba el-
eganturobasTan, stilTan da prestiJTan, gascda mo-
dis sferos da parfiumeriis lamaz samyaroSi SeiWra.
armanis mier STagonebuli da Seqmnili brendi war-
moadgens mravalferovan produqcias momxmareblebis
saWiroebebis dasakmayofileblad.
wamyvani sunamoebia: Armani Eau pour Homme, Acqua di Gio,
Armani Mania, Emporio Armani duos (tim, Sensi, Armani Code (Hom-
me & Femme), Attitude.
hereras erT-erTi warmatebuli brendi, saxelwodebiT
“inspiration” Serwymaa tradiciulisa da inovaciuris,
fantaziisa da romantizmis. axali surnelisaTvis kom-
paniam gansakuTrebuli dizainic SeimuSava, sadac tyavi,
metali da intensiuri wiTeli feri dominirebs. “inspi-
ration” gaxlavT uxilavi aqsesuari, ukanaskneli Sexeba,
bolo detali da ubralod, Seucvleli samkauli, ro-
melic qalis ganumeoreblobasa da mis idumalebas
usvams xazs.
saocari surnelis, “Midnight Poison”, mimzidvelo-
bis ukeT gamosaxatavad Dior-ma zRapruli personaJi
_ konkia SearCia. gmiris xasiaTi Tanamedroveobas
Seusabama da macduri qalis imiji Seqmna. qalisa, ro-
melic princi pulicaa da nazic, erTdroulad. dizain-
ic uCveulo, idumal Rames daukavSira da muqi lurjiT
gaaforma, ramac konkias Tavgadasavlis iluzia Seqmna.
maSin, roca saaTis isrebi Tormets uaxlovdeba, Sua
Rame dgeba. swored am dros, exdeba farda Dior-is
“zRaprul samyaros”.
dReisaTvis, aseve didi popularobiT sargeblobs
Sopingi
parfiumeria
Dior-is mier warmoebuli vardis, labdanumisa da tropi-
kuli parkosani mcenareebis eqstraqtze damzadebuli
“PURE POISON “ da “HIPNOTTIC POISON”, romelTa sur-
nelic gansakuTrebulad mgrZnobiarea, Sesabamisad
araordinaluri xelweriT gamoirCeva.
Dior-is brendebidan aseve yvelaze moTxovnadia “Miss
Cherie”, romlis gril, gazafxulis surnels kritikoseb-
ma “yvavilovani sensacia” uwodes.
nina riccis sunamoebidan gamorCeulia L’Air du Temps Eau
de Toilette, romelic Jasminis eqstraqtzea damzadebuli
da qaluri sinazis gamoxatvis saukeTeso saSualebaa.
aseve, aRsaniSnavia NINA-s “NINA”, romlis grilma sur-
nelma da ulamazesma dizainma axalgazrdebis yur-
adReba mii pyro da maTive usayvarlesi, Seucvleli su-
namo gaxda.
Lancome–is sunamoebidan yvelaze didi popularo-
biT Hypnôse sargeblobs. iseve rogorc qali, Lancome-
is brendebic drosTan erTad icvlebian. es sunamo ki
qalurobis axal xanas amkvidrebs da ufro met Sarms,
siTamames sZens Tanamedrove qalbatons.
imisaTvis, rom gagverkvia, romeli brendebia yvelaze
aqtualuri dReisaTvis saqarTveloSi, gavesaubreT
vule-vus TanamSromels Tea SaiSmelaSvils.SevityveT,
rom qarTveli qalbatonebis umetesoba etaneba: - Gior-
gio Armani-is- Armani Code Femme, Diamond, Lancome-is Hypnose
da Dior-is Midnight Poison , Nina Ricci-s ,,Nina”. xolo mamak-
acebi ki upiratesobas Semdeg sunamoebs aniWeben: Giorgio
Armani-is Attitude, Lancome-is Hypnose da Giorgio Armani-is Code-s.
sunamo NOA-s SeqmniT CACHAREL- ma qalbatonebs
SesTavaza samyaros sxvanairad danaxvis survili. es
sufTa, imedis momcemi aromati arwmunebs yvela qalba-
tons imaSi rom, yovel maTganSi aris Zala, romliTac
SeuZliaT Secvalon samyaro. NOA aris simbolo simS-
vidisa, riskenac yoveli Cvengani viltviT. NOA DREAM
gvevlineba am Seudarebeli seriis Rirseul STamoma-
vlad, romelic gvpirdeba mogzaurobas realobasa da
ocnebas Soris. es aromati Seqmnilia maTTvis, vinc
mizdevs ocnebas da sjera rom ocnebebi xdeba. aroma-
tis ZiriTadi notebia: ambra, sandalozi, paCuli, liCi,
gardenia, Jasmini da atami. motkbo, yvavilovani aromati.
gaxsovdeT, Tqveni surneli ufro mets ambobs Tqven-
ze, vidre nebismieri sityvieri daxasiaTeba. SeiZleba,
`is” swored Tqvenma aromatma miizida.
Cven gTavazobT brendebis axal produqtebs. gadaxe-
deT, SearCieT Tqveni surneli da yovel dRe aRafr-
TovaneT sayvareli mamakaci. surnels udidesi dat-
virTva aqvs urTierTobaSi. sunamo, Tqveni individual-
urobis da qalurobis gamoxatulebaa.
25
26

gaakeTeT Tqveni arCevani....
xatia xarebava
qali yovelTvis formaSi unda
iyos. samsaxuri, samzareulo Tu
saZinebeli oTaxi, yvela maTganSi erT
qals unda vxedavdeT, romelic yov-
elTvis, yvela formaSi sasurvelia.
bevr Cvengans hgonia,rom gaTxovebis
Semdeg, Tavis movla didad aucile-
beli ar aris. migvaCnia, rom qmari
ukve didi xnis moxibluli gvyavs da
xSir SemTxvevaSi ver vxedavT maTi
dakargvis safrTxes. xSirad, qalebi
formaSi ar yofnas drois uqonlo-
bas an usaxsrobas vabralebT.
Tumca, sadac mondomebaa, iq nebis-
mer pirobebSi, nebismier fasad Sei-
Zleba viyoT formaSi. feSenebluri
salonebis gareSec SegviZlia marad
davrCeT Cveni sayvareli mamakacebi-
sTvis sasurvel qalebad.
sayvareli qalis ,,xelSi Cagdebis”
Semdeg, mamakacebis umetesoba TviT-
kmayofilebis grZnobas ganicdis.
vaRiaroT, rom es Cveni bralia qalba-
tonebo. gaTxoveba mxolod karg di-
asaxlisobas rodi niSnavs. rodesac
mamakaci CvenSi mxolod diasaxliss
xedavs, aq ukve arenaze Cndebian sxva
lamazmanebi. amis Tavidan asacile-
blad, mudmivad mowesrigebulebi
unda viyoT. yoveli DdRe sayvareli
mamakcebisTvis inovaciuri unda iyos.
Cveni qalurobiTa da seqsualuro-
biT maTTvis yovelTvis sasurvel qa-
lebad unda davrCeT.
mamakacebs xiblavT qali lamaz
TeTreulSi. Ybunebrivia, yvela kacis
survilia ixilos coli seqsualur,
macdur da mimzidvel penuarSi.
qalbatonebo, Cven amis farTo ar-
Cevani gvaqvs. TbilisSi qalis TeT-
reulis sakmaod bevri maRaziaa. erT-
erTi gamorCeuli brendia ,,etami”
,,etami” msoflioSi kargad cnobi-
li qalis TeTreulisa da sacvlebis
mwarmoebeli brendia.
mas mere, rac qalma 20 saukuneSi
korsetebi moixsna, man daiwyo Tavisi
Tavisuflebis da damoukideblobis
mopoveba. es marTlac, revolucia
iyo da roca 1916 wels “etam”-is
pirveli maRazia gaixsna es iyo Ta-
namedrove qalebisTvis Tanamedrove
Sopingi
qalis TeTreuli
brendis dabadeba.
sul male am brendma safrangeTisa
da mTeli evropis qalebis gulebi
dai pyro.
“etami” yvela drois qalis ganwy-
obas qmnida: provokaciuls 20-ianeb-
Si, naturalurs 70-ianebSi da yov-
lismpyrobels 80-ianebSi.
“etami”-s faqtiurad saukunovani
gamocdileba aqvs qalis TeTreulis
warmoebaSi. man msoflios garSemo
xuTi aTasi maRazia gaxsna da yovel
sezonze xuTas gansxvavebul models
qmnis.
“etam”-is myidveli 18-35 wlis
Tavisufali, mogzaurobasa da safr-
angeTze Seyvarebuli mSvenieri qal-
batonia.
patara gamarjvebebidan did miR-
wevebamde “etam”-is istorias qalis
saidumlo cxovreba qmnis..
aseve SegviZlia, vestumroT maRa-
zias ,,omnia”. is Zalian saintereso
da mravalferovan koleqcias
gvTavazobs.
27
28
29
30
31
 religia
jvrisweris
xatia xarebava
Zvel romaul samarTalSi
qorwineba ganixileboda ro-
gorc qalsa da mamakacs Soris
dadebuli xelSekruleba da
mkacrad gansazRvrul samoqa-
laqo urTierTobad iTvleboda,
romelsac garegnulad naklebi
kavSiri hqonda adamianur urT-
ierTobebTan. romis samarTali
qorwinebas mxolod erTsa da
imave sazogadoebrivi fenis
warmomadgenelTa Soris uS-
vebda. aseve martivi iyo gan-
qorwinebac. TviT moses rju-
lic ki uSvebda ganqorwinebas
gamartivebuli wesiT, gansa-
kuTrebiT, mamakacis mxridan.
mxolod axali aRTqmis ekl-
esiaSi ganisazRvra qorwinebis,
rogorc saRmrTo saidumlos
xasiaTi. „romelnica RmerT-
man SeauRlna, kacni nu ganaSo-
rebn“. saeklesio samarTali ar
gardadrekila „arca marjvul,
arca marcxul“, anu qorwineba
arc mxolod iuridiul faqtad
mounaTlavs da arc mxolod
saRmrTo saidumlod, „aramed
vidoda igi gzasa sameufosa“,
anu Seazava es ori cneba da gan­
sazRvra jvrisweris, rogorc
iuridiuli faqtis buneba da
amave dros, aRiara misi didi
sarwmunoebrivi mniSvneloba.
jvrisweris saidumlo aRes-
ruleba nakurTxi da ufle-
bamosili mRvdlis an mRvdelm-
Tavris mier wmida trapezze.
32
ruis-urbnisis Zeglisweris
mi­
xedviT jvriswera saqarT-
velos marTlmadidebel ekl-
esiaSi aResruleba giorgi
mTa­wmindlis ganwesebiT da
mxo­ lod taZarSi. aseve unda
iTqvas isic, rom jvrisweris
monasterSi aRsruleba dauS-
vebelia. amasTan, araa mizanSe-
wonili, rom jvriswera aRe­
sru­ los mRvdelmonazonis mier,
garda gamonaklisi SemTxvevebi-
sa.
jvrisweris damabrkolebeli
garemoebebia:
a) meqorwileTa xorcieli
naTesaoba;
b) meqorwileTa sulieri na-
Tesaoba;
g) meqorwileTa Soris, ro­
mel­ Tagan Tundac erTi samRvd-
lo an samonazvno dasSi Sedis;
d) meqorwileTa Soris, ro­
mel­­Tagan Tundac erTi warmar-
Tia, garda im SemTxvevisa, roca
es ukanaskneli pirobas dadebs,
rom moinaTleba;
e) meqorwileTa asaki da su­
li­­eri mdgomareoba.
jvrisweris saidumlo, rome-
lic faqtobrivad dResdReo-
biT aResruleba saqarTvelos
eklesiaSi, Sedgeba ori nawili-
sagan: windobisa da gvirgvinos-
nebisagan. Tumca SesaZlebelia,
rom es ori msaxureba cal-
calke aResrulos. windobisas
ikurTxeba beWdebi da daaxloe-
biT saero niSnobas utoldeba.
windoba ar warmoadgens saidum-
los da ar iwvevs iuridiul
Sedegebs. jvriswera aRsrule-
bulad iTvleba gvirgvinosnebis
Semdeg da meqorwileni iTvle-
bian jvardawerilad.
dekanozi levan maTeSvili:
saqarTveloSi jvrisweris re-
gistracias mxolod eklesia
axdenda. jvriswera aris col-
qmris saukuno SeerTeba.qveya-
naSi arsebuli kanonmdeblobiT,
jvriswera eklesiaSi ar iZle-
va iuridiul uflebebs. amitom,
amgvari viTarebidan gamomdi-
nare, samwuxarod, sicruisa da
TvalTmaqcobis araerTi faqtis
momswreni gavmxdarvarT: yofi-
la SemTxveva, rom colian kacs
ar gaumxelia mRvdlisTvis da
motyuebiT dauweria jvari.
daumalavT qaliSvilis asaki da
uwlovani gogona gauTxovebiaT
da a.S. imisaTvis, raTa Tavidan
aviciloT msgavsi gaugebrobani,
saeklesio praqtikaSi Semovi-
da jvrisweris win dokumen-
tis moTxovna iuridiulad ga-
formebuli qorwinebis Sesaxeb.
qorwineba eklesiisgan aris
kurTxeuli. Tu ori adamiani,
vinc SeuRlebas apirebs, morw­
munea da monaTluli, jvriswera
aucilebelia, radgan am saidum-
los Sesrulebis Semdeg meuR-
leni iReben gansakuTrebul
madls, rac akurTxebs maT dao-

rituali
jaxebas. qorwineba jvrisweris
Sedegad iqceva ara ubralod
ori adamianis SeerTebad, aramed
eklesiis saidumlod. adreuli
qristianobis epoqaSi siZvis
gamo mravali wliT ganayenebd-
nen ziarebisagan da aq ar iyo
gansxvaveba qalsa da kacs So-
ris. qorwinebamde intimuri
ur­ Ti­
erToba qristianisaTvis
codvaa. jvrisweris dros nefe­
ca da dedofalic umwikvloni
unda iyvnen. gvirgvini TavSeka-
vebisaTvis misagebeli jildos
simboloa!
rogorc deskanozma aRniS-
na, jvar­
dauwereli col-qm-
ris kav­­Siri marTlac ar aris
RvTis­ gan nakurTxi. uflis
winaSe saTno rom gamoCndeT,
auci­lebelia, jvari daiweroT.
jvrisweris saidumlo marT-
lac eklesiaSi unda aResru-
los, radgan sjulis kanonSi
weria, rom jvriswera mxolod
iq aResruleba, sadac aris
trapezi, anu sadac uflisTvis
wirva-locva Seiwireba. saek-
lesio kanonikiT jvriswera,
garda samarxvo dReebisa, ar
aResruleba aRdgomis marxvis
Semdgom erTi kviris – brwy-
invale Svideulisa da Sobis
marxvis momdevno kviraSi. ase-
ve colqmruli urTierToba ar
SeiZleba didi marxvis pir-
vel da bolo kviras, ziarebis
wina dReebSi da SabaTis Rames.
danarCen dReebSi col-qmars
urTi­ erTSeTanxmebiT SeuZliaT
survi­ lisamebr moiqcnen.
rac Seexeba jvris ayras, ek-
lesia amis momxre arasdros
aris, magram samwuxarod ga-
monaklis SemTxvevaSi xde-
ba jvrisweris gauqmebac.
jvris­ weris gauqmebis safuZv-
lebia:
a) erT-erTi meuRlis gar-
dacvaleba;
b) erT-erTi meuRlis berad
an monazvnad aRkveca meoris
TanxmobiT;
g) gvirgvinis axda, anu gan-
qorwineba.
gvirgvinis axda aResruleba
adgilobrivi mRvdelmTavris
mier da dasaSvebia mruSobis da
sxva gansakuTrebuli SemTxve-
vebisas. arsebobs jvris axs-
nis sagangebo locva, romelsac
kiTxulobs episkoposi.
dekanozi levani: `Tu Tqven
da Tqveni meuRle ar cxovrobT
erTad, SesaZlebelia jvris-
weris calmxrivad gauqmeba,
oRond meore mxares unda acno-
boT amis Sesaxeb. jvrisweris
saidumlos, Tqvens meuRlesTan
aRasrulebT erTxel. jvriswe-
ris mowmobas, gvirgvinis axsnis
Semdgom, aranairi iuridiuli
Tu zneobrivi funqcia aRar
gaaCnia. Tu Senaxva raime mize-
zis gamo ar gindaT, SegiZliaT
gaanadguroT, vTqvaT, dawvaT. ek-
religia
lesiisTvis yvela SemTxvevaSi,
yovelTvis arasasurvelia gay-
ra. magram Tu gamosavali ar
rCeba, aucilebelia gvirgvinis
axsnisaTvis mimarToT adgi-
lobriv episkoposs. saboloo
gadawyvetilebas iR­ ebs episko-
posi. Tu meuRleTa qor­ wi­neba
eklesiis mier aris na­ kur­Txi,
anu isini jvardawerilni arian
da maTi intimuri cxovreba
mimdinareobs eklesi­ is wesebis
Sesabamisad, maSin ma­ Ti siax-
love ar aris codviani da
SeuZliaT ar moixsnan jvari~.
marTlmadidebeli eklesia
jvris axsnasa da meored jv­
ris­weras uSvebs, magram am sa-
kiTxs gansakuTrebuli gulisy-
uriT ganixilavs. jvris axsna
iseT SemTxvevaSi xdeba, roca
qorwinebis jvari col-qmars
amZimebs da momavalSi maTi er­
Tad cxovreba SeuZlebelia.
gan­
qorwinebis sakiTxis mogva-
rebisTvis sapatriarqoSi sa-
gangebo ganyofileba arsebobs,
romelsac saqarTvelos kaTo-
likos-patriarqis qorepisko-
posi xelmZRvanelobs. jvris
axsnasTan dakavSirebul sakiT-
xebze masTan gasaubreba auci­
le­belia.
dekanozi levani: `vinc
Tavs Tvlis marTlmadideblad
da apirebs ojaxis Seqmnas, unda
gaxdes qristianuli eklesiis
wevric sinanulis gziT~.
33
 tradicia

mogzauroba ritualebis samyaroSi

TamTa SamaTava
yvela qveyanas sakuTari, gansxvavebuli saqorwilo romlis mixedviTac, patarZalma saqmro saqorwilo
rituali gaaCnia. Tu iaponiaSi tradiciuli qor- kabis Sleifze magrad unda miibas.
wili kimonos gareSe warmoudgenelia, indoeTSi saria tailandi
aucilebeli, CineTSi wiTeli feri gansakuTrebul dat- wyvils erTmaneTs abamen tailandSic, oRond, amjerad,
virTvas atarebs da a.S. ara kabis SleifiT, aramed dawnuli yvavilebiT.
kontinentebs ki ara, TviT mezobel qveynebsac erTma- am saintereso da
neTisgan gansxvavebuli da saintereso Cveulebebi gaaC- ucnauri ritualebis
niaT. xilvis Semdeg, jeri
modiT, cota xniT saqmeebi gadavdoT da sxvadasxva evropaze midga, vnaxoT
qveynis qorwilebs vewvioT. dasaTvalierebeli qveynebis vis ra ucnauroba
siaSi pirveli wiTeli CineTia. sWirs.
CineTi Sveicaria
sarZloc da sasiZoc wiTel tansacmels icvamen da SveicariaSi qor-
oTaxsac wiTlad rTaven. imitom, rom CinelebisTvis wi- wilis dRes axalgaz-
Teli feri bednierebis momtania. Cinelebs, iseve, ro- rda wyvili Tavisi
gorc qarTvelebs, hyavT Tamada, romelic, faqtobrivad, saxlis ezoSi patara
ar Cumdeba da uSualod xelmZRvanelobs uSvelebeli naZvs rgavs. is bed-
tortis gaWras. is aucileblad qvemodan zemoT unda nierebis, simdidrisa da
gaiWras (da ara piriqiT). axaldaqorwinebulebi saqor- warmatebis simbolodaa
wino beWdebs cvlian, magram jer ikeTeben marjvena xe- miCneuli.. rac ufro
lze. erTi Tvis Semdeg ki, marcxenaze gadaaqvT. didxans icocxlebs xe,
korea miT ufro myari iqneba
koreaSi saqorwilo procesias win unda miuZRodnen ojaxi.
ixvebi. mniSvneloba ar aqvs, cocxlebi iqnebian es lamazi germania
frinvelebi, plastmasisgan gakeTebuli Tu daxatuli, ma- ludis qveyanaSi saqorwilo ritualic ludis gareSe
gram ixvi araviTar SemTxvevaSi ar unda iyos sadResas- rogor iqneba. daqorwinebul patarZals mefis mejvare
waulo sufraze. cnobilia, rom ixvi da wero sakuTari ,,itacebs’’ da ludxanaSi mihyavs. iqamde asmevs luds,
mewyvileebis erTgulni arian sicocxlis bolomde. vidre mas qmari ar i povnis da ar gadaixdis im ludis
maroko safasurs, romelic misma axalSerTulma colma dalia.
marokoSi qorwili 4-dan 7dRemde grZeldeba. vidre stumrebi TefSebs amsxvreven. axaldaqorwinebulebi
patarZali axal saxlSi Seadgams fexs, valdebulia, sam- ki namsxvrevebiT mofenil iataks gvian, raTa maT saxlSi
jer Semouaros mas. qorwinebis Ramis win is rZis aba- meti aRaraferi gatydes. es rituali baraqis simbo-
zanas iRebs. locaa.
iaponia portugalia
iaponeli patarZlebi qorwilis ganmavlobaSi samjer portugaliaSi eklesiidan sazeimo sufrisken mimaval
icvlian samoss, jer TeTri da wiTeli kimonoebi acviaT, gzaze ferad lents abamen, romelzec erT mxares lim-
bolos ki Cveulebrivi evropuli saqorwilo kaba. onebi hkidia, meore mxares ki- vaSlebi. maT siZe-patar-
filipinebi Zali krefs. limoni maradiulobis simboloa, vaSli ki
qorwinebis ucnauri rituali aqvT fili pinelebs, _ evas danaSaulisa.
saberZneTi
saberZneTSi patarZlis xelTaTmanis, an kabis kideebSi
Saqars gamoakereben xolme, raTa misi ojaxuri cxovreba
tkbili iyos.
ungreTi
ungreTSi stumrebi, romlebsac patarZalTan cekvis
survili aqvT, valdebulni arian, fexsacmelSi oqros an
vercxlis monetebi Cauyaron mas.
inglisi
rac Seexeba inglisuri qorwilis procesias, aq
wyvilTa winamZRoli angelozis formaSi gamowyobili
patara bavSvia, romelic maT gzaze vardis furclebs
tovebs.
sakmaod saintereso mogzauroba gamogvivida. Tumca,
sanaxavi kidev bevri gvaqvs. Semdeg TveSic saintereso
turne gvelis msoflios garSemo. ase rom, Cemodnebi
CaalageT da moemzadeT dauviwyari mogzaurobisTvis.
34
35
 restorani
Cveni devizia:
`Tu mogewonaT sxvebs mouyeviT da Tu ara,
Cven gviTxariT, rom gamovasworoT`
xatia xarebava
Cveni dRevandeli nomris stumaria, restorani kosmosi. Cven yovel nomerSi TqvenTvis movamzadebT sx-
vadasxva restornebis, klubebisa Tu sastumroebis prezentacias. dRevandeli nomrisTvis ki SeirCa restorani
,,kosmosi” , romelic ukve didi popularobiT sargeblobs. Cven vesaubreT restornis menejers, qalbaton
marina maruqaSvils.
qalbatono marina, ramdeni xania, rac restorani
,,kosmosi” arsebobs?
restorani sul oTxi Tvea, rac gaixsna. miuxe-
davad am mcire droisa, Cven Zalian kmayofile-
bi varT muSaobiT, radgan `kosmosma~ sakmaod
swrafad gaiTqva saxeli.
da ra aris amis mizezi, ras gvTavazobs Tqveni
restorani?
gemovnebian darbazs, daxvewil repertuars,
profesional musikosebs, sasiamovno musikasa da
umaRlesi donis serviss, rac vfiqrob umTavresia
restornis warmatebisTvis.
ra Tqma unda pirveli STabeWdileba restor-
nis SemTxvevaSi, yovelTvis misi dizainia. rogori
gaformeba aqvs Tqvens restorans da ramden ka-
ciania?
darbazi aris xuTas kaciani,
xolo rac Seexeba dizains,
gadawyvetilia TeTrsa da
oqrosfer ferSi. anu TeTri
gadasafareblebi, oqrosferi
bantebiT. es Cveni yoveldRi-
uri dizainia.
qorwilis SemTxevaSi, di­
zainis mxriv, ras sTavazobT
siZe-patarZals?
qorwilebis dros, am yve­
laferTan erTad, sapatar-
Zlo magidasa da podiums
Cven, Cvens klientebs ufasod
vukeTebT. es Cveni saqorwilo saCuqaria. ufaso
momsaxurebaSi Sedis yava da Caic. garda amisa
vakeTebT fasdaklebebs, servisi aris umaRlesi
xarisxis, fasebi ki saSualo. restorani ,,kosmo-
si” gaTvlilia, yvela socialuri fenis adami-
anisTvis, Tumca miuxedavad sxvadasxva fasebisa,
meniu sakmaod mravalferovania da ukmayofilo
aravin darCenila.
qalbatono marina, musika aris erT-erTi mTa-
vari komponenti. bevrjer klienti kmayofili dar-
Cenila momsaxurebiT, magram ukmayofilo musikiT,
Tqvens SemTxvevaSi, rogor xdeba?
Cvens restoranSi Mmusika, marTlac, rom dax-
vewili da gemovnebiania. musikosebis jgufs
Seadgens aTi adamiani: ori violino, ori tamta-
mi, cocxali roiali, oTxi kvarteti da erTi
solisti.
36
musikosebi gansakuTrebuli SemTxvevebis garda,
yovel DdRe rva saaTidan muSaoben restoranSi.
maT aqvT or saaTiani programa da am ori saa-
Tis ganmavlobaSi, klients mowyenis uflebas
ar vaZlevT. programis dasrulebis Semdeg, ukve
klients SeuZlia SeukveTos musika misi sur-
vilisamebr.
ras gulisxmobT gansakuTrebul SemTxvevaSi?
Tu qorwilia an dabadebis dRe, romelsac xSir
SemTxvevaSi telefoniT gvikveTaven, rac klien-
tis ndobis mopovebas niSnavs, aq ukve damkveTis
survils gaaCnia. Tu mas oTx saaTze surs sufris
dawyeba, maSin musikosebic ra Tqma unda oTx saa-
Tze iwyeben TavianT programas.
romel saaTamde grZeldeba es siamovneba?
rodesac klienti xuravs darbazs, maSin mas
dilamde SeuZlia gaCere-
ba, xolo ubralo dReebSi
pirvel-or saaTamde vmuSao-
bT, Tumca aqac klientis neba-
survils viTvaliswinebT. Tu
mas kidev surs restoranSi
gaCereba, maSin musikosebTan
SeTanxebis Semdeg, Cven ar vx-
uravT restorans.
ra aris Tqveni warmatebis
mizezi?
pirvel rigSi is, rom
yvelani, Cveni saqmis profe-
sionalebi varT. D Cvens pro-
fesionalizmSi eWvi aravis epareba. aseve varT Za-
lian gulwrfelebi Cvens klientebTan da gvaqvs
maTTan uSualo damokidebuleba.
Cven Tavad mepatroneebi vawarmoebT yvelafers.
Cveni uSualo monawileobiT xdeba nebismieri
dResaswaulis dagegmva da ganxorcieleba. abso-
luturad yvela klienti gvaxsovs, vinc erTxel
mainc iyo Cvens restoranSi, rac maTTvisac sa-
siamovnoa. Cveni devizia: ,,Tu mogewonaT, sxvebs
mouyeviT da Tu ara, Cven gviTxariT, rom gamovas-
woroT.”
miuxedavad mcire droisa, restorani klien-
tebis naklebobas ar ganicdis. ufro metic, mas
xSirad stumrobs operis Teatri, mweralTa ka-
vSiri da ase Semdeg. dRevandel nomerSi Tqven
gaicaniT restorani ,,kosmosi”, sadac SegiZliaT
gaataroT lamazi da sasiamovno saRamo.
 torti

SeabijeT tkbil samyaroSi...

TamTa SamaTava

qorwilis dRe axlovdeba. nerviulobac

matulobs... bevri ram unda moaswroT da
Tan yvelaferi idealurad unda iyos. tor-
tis sakiTxi jerac mougvarebeli grCebaT?
axlave daviwyoT amis mogvareba. Tumca,
jer saqorwilo tortis istorias gagac-
nobT, vfiqrob, dagainteresebT.

saqorwilo tortis tradicias
jer kidev, romis imperiaSi Caeyara
safuZveli. im periodSi, ,,torti”,
es iyo puris naWeri, romelsac
siZe patarZals Tavze afSvnida. es
rituali simbolo iyos mamakacis
upiratesobisa da colze batono-
bis uflebisa. droTa ganmavlobaSi,
am tradiciam cvlilebebi ganicada.
karga xania, rac puris naWrebi did-
ma tortma Secvala da arc Tavze
gadafSvnaa aucilebeli piroba...
ti piuri saqorwilo torti
TeT­ri ferisaa, rac iseve rogorc
TeTri kaba, siwmindis gansaxierebad
iTvleba.
procesi, roca nefe-dedofali
torts Wris, maT ojaxur cxovre-
baSi pirveli erToblivi amocanis
gadaWris simboloa. tortis gaWris
Semdeg ki, tradiciulad siZe-patar-
Zali erTmaneTs aWmevs mas. es Jesti
ki col-qmris movaleobis erT-erTi
gamoxatvaa. col-qmari mudam unda
zrunavdnen erTmaneTze.
adre, aucilebeli iyo saqorwino
tortis Tavze yofiliyo ori pa-
tara qandakeba, gogo da biWi, rom-
lebic siZe-patarZlis gansaxierebad
iTvleboda. droTa ganmavlobaSi , ra
Tqma unda, tortis dizaini Seicva-
la. axla amaSi SezRuduli aravinaa,
mTavaria, mdidari fantazia da dRes,
yvelaferia imisTis, rom ocnebis
torti mzad iyos. mcxobelebis os-
tatobam, fantaziam da xelsawyoebma
did progress miaRwia. rac saSuale-
bas mogcemT, nebismieri formis, zo-
mis, gemovnebis Tu dizainis torti
SeukveToT.
tortis SerCevisas, wyvilisTvis
mTavaria ori Rirebuleba: dizaini da
gemo. gemo, ra Tqma unda umTavresia.
Tu torti ulamazesia da gemo Seu-
sabamo, maSin vizualsac ekargeba efeq-
ti. marTalia, pirveli STabeWdileba
vizualuria, magram mogvianebiT, gemom
ormagad unda aRafrTovanos stum-
rebi. Tqvenzea damokidebuli xilis
torts irCevT Tu Sokoladisas,
karaqis kremiT Tu moxarSuli rZiTa
da xilis fafiT. sxvadasxva xilis
SigTavsiT tortebis farTo arCevans
gvTavazoben konditerebi.
meore umTavresi moTxovna tor-
tis gaformebaa. Tu, sada da elegan-
turi gindaT, maSin SegiZliaT, mar-
ci paniT gaaformebineT. moduradac
iTvleba da Tan daxvewilia. bevrs
feradi yvavilebiT gaformebuli
torti xiblavs, zogsac _ ucnauri
formis. mTavari, Tqveni gemovneba da
survilia da qarTvel konditerebi-
sTvis SeuZlebeli araferia. Tbilis-
Si udidesi popularobiT sarge-
blobs `belas torti“. is yvela
fenisa da gemovnebis adamians aRafr-
Tovanebs. saqorwilo tortebTanac
individualuri da gansakuTrebuli
midgoma aqvT.
q.n. bela: Cvens tortebze moTxov-
na yovelTvis didia. amis mizezi
gaxlavT is, rom ,,belas torti“
maqsimalurad aris momxmarebelze
orientirebuli. CvenTvis mTavaria,
sazogadoebaSi mopovebuli ndoba Se-
vinarCunoT da yovelTvis xarisxi-
anad vakeToT saqme. rac Seexeba
saqorwilo tortebs, gvaqvs Cvens
mier gakeTebuli tortebis albome-
bi da is exmareba wyvils sasurve-
lis arCevaSi. xSirad, klienti mo-
dis konkretuli ideiT, sasurveli
tortis fotoTi, CvenTvis arc egaa
problema. maTi survilisamebr, nebi-
smieri fotodan SegviZlia dizainis
aReba da realurad msgavsi tortis
gakeTeba. viTvaliswinebT, wyvilis in-
teresebs, gemovnebas, finansebs da
sabolood yvela kmayofili rCeba.
marTlac, mTavaria, ocnebis mamaka-
ci gverdiT gegulebodeT, qorwilis
dRe daTqmuli gqondeT da sasurve-
li torti fantaziis samyarodan
pirdapir Tqvens saqorwilo magida­
ze gadmoinacvlebs.
37
38
 hen farTi

hen farTi

xatia xarebava

Relav?! aforiqebulic Canxar da Tan ver isveneb... es dRe SenTvis Seudarebali da dauvi-
wyari unda iyos. am dReze bevri giocnebia da ai, nanatri ocnebac sruldeba. sul raRac sam
dReSi, Sen aixden Sens ocnebas da sakurTxevelTan, momal meuRlesTan erTad warsdgebi. E

albaT yvela adamianis ocnebaa Seqmnas lamazi da myari
ojaxi, maT Soris Senic. rodesac Sexvdi Seni cxovrebis
megzurs, garkveuli gegmebi daawyve, warmoidgine Tu ro-
gori iqneba Tqveni Tanacxovreba da sxva bevri ram, magram
am dros ar fiqrob albaT imaze, rom SeiZleba odesRac
mogenatros is Zveli da bavSvuri sicelqe, rasac Sens
megobrebTn erTad Cadiodi. Mmagram veravin gagamtyunebs.
Sen Seyvarebuli xar da mxolod sayvarel mamakacTan
yofnaze da saqorwilo samzadisze fiqrob. Tumca aris
erTi dRe, romelic SegiZlia, rom qorwinebamde mego-
brebsa da sayvarel adamianebs dauTmo. dRe, romelic arc
erT sxva Sens mier gatarebul dReebs ar emgvaneba da
samudamod darCeba Sens mexsierebaSi.
saqarTveloSi ara, magram sazRvargareTis sxvadasxva
qveyanaSi ukve didi xania, rac es tradicia arsebobs.
TiTqmis yvela qveyanaSi, mas Taviseburad aRniSnaven. am
dRes ,,Tavisuflebis” bolo saRamos eZaxian, radgan amis
Semdeg adamiani, cxovrebis sxva fazaSi gadadis, rasac is
didi pasuxismgeblobiT unda moekidos.
albaT dagaintrige da gainteresebs ra dRea?! es aris
40
,,hen party” anu qorwilis wina saRamo, romelsac Seni
megobrebi awyoben Sens pativsacemad. sxvadasxva qveyanaSi
gansxvavebuli tendencia arsebobs.
magaliTad samxreT afrikaSi es dRe, mxolod CaiT Semo­
ifargleba, amerikaSi xSirad sadils marTaven, magram aseve
awyoben ,,cocktail party”-is anu koqteilis wveulebas.
klubi, restorani Tu ubralod vaxSami, es imazea
damokidebuli, Tu ras gimzadeben organizatorebi. isini
ki SeiZleba iyvnen ara marto profesionalebi, aramed
Seni megobrebic. Tumca am saRamos organizeba Senze ar
aris damokidebuli, mainc SegiZlia masSi monawileobis
miReba. Arogorc xedav, saboloo arCevani Senzea.
axlandel tendencias Tu mivyvebiT, upiratesoba klu-
bebs eniWeba. kargi garemo, kargi musika da kargi gan-
wyoba... yvela Seni megobari moiyris Tavs. oRond es
iqneba, saRamo mamakacebis gareSe. magram ar gegonos, rom
mamakacebi am dros uqmad isxdebian. maT iseve, rogorc Sen
SeuZliaT msgavsi wveulebis mowyoba. E
ras ityvi, Rirs am tradiciis damkvidreba saqarT-
veloSi???
41
 Taflobis Tve

gaatareT dauviwyari TaflobisTve...

TamTa SamaTava
qorwili umniSvnelovanesi movlenaa adamianis cxovrebaSi. yvelas unda es dRe
dauviwyari iyos, magram aranakleb mniSvnelovania, saqorwino mogzauroba, Taflobis
Tve.
Tu, saSualeba gaqvs, arCevanSi SezRuduli ar xar. turistuli saagentoebi yov-
elTvis Tqvens samsaxurSia. mTavari, survili da finansebia. saqarTveloSi rTuli
finansuri mdgomareobaa. Tumca, miuxedavad finansuri krizisisa, wyvilebi mainc
axerxeben samogzaurod wasvlas.

aviabileTebis gayidvebis menejeri nino kinwura­Svili: inglisi _ londoni

am bolo dros, damkvidrda es tendencia da moimata
im wyvilebis ricxvma, vinc Taflobis Tves sazRvarga-
reT atarebs. am sezonze didi moTxovnaa sazRvao
qveynebze. wyvilebi umetesad midian TurqeTSi, egvi pteSi,
dubaiSi. visac evropa ainteresebs, ZiriTadad irCeven
parizs, milans, roms.
miuxedavad survilisa, yvelas ara aqvs imis saSu-
aleba, rom didi qorwilic gadaixados da samogzauro-
dac wavides. amitom, bevrs urCevnia, SedarebiT mokrZa-
lebuli qorwili qondes, an saerTod uars ambobs da
TaflobisTves sazRvargareT atarebs.
nino abaSiZe: male daqorwinebas vapirebT da orives
gadawyvetili gvaqvs qorwili megobrebis viwro wreSi
taiti
franguli riviera
fiji
saqarTveloSi Zalian bevri turistuli saagentoa.
maTgan erT-erTi wamyvani kompania n-turi. is mra-
valferovan mimarTulebebs gvTavazobs da maT Soris,
umetesi nawili am aTeulidanaa. rogorc saagentos
erT-erTma menejerma, qalbatonma ninom gviTxra, isini
gansakuTrebul serviss sTavazoben axaldaqorwinebu-
lebs.
q-ni nino: Cven klientebs vTavazobT maqsimalur
komforts. vakeTebT yvelafris organizebas. magaliTad,
Tu Tqven italiaSi gindaT wasvla. saWiroa, mxolod
gviTxraT, gadaixadoT da sxva danarCenze Cven vzrunavT.
gTavazobT umaRlesi donis sastumroebs da saintere-
sod dagegmil turebs. bileTis Rirebuleba iwyeba 480
evrodan. aq Sedis : daxvedra- gamocileba aeroportSi,
sastumroebi sauzmiT, eqskursiebi rusulenovani gidis
TanxlebiTa da transportirebiT, savizo mxardaWera,
samogzauro dazRveva. aseTive momsaxurebas gTavazobT
nebismieri mimarTulebiT.
Tqven ukve gadawyviteT Taflobis Tve gaataroT
sazRvargareT, magram ar iciT sad gindaT wasvla? Cven
dagexmarebiT. Jurnalis yovel nomerSi warmogidgenT
TiTo qveyanasa Tu qalaqs da mogawvdiT masze amom-
wurav informacias. Semdeg ki arCeuli qveynis mimar-
TulebiT mogzaurobas qarTuli turistuli saagentoe-
bi uzrunvelyofen. bednier Taflobis Tves gisurvebT.

aRvniSnoT, magram samagierod dauviwyari mogzauroba

vaCuqoT Cvens Tavs.
axalgazrdebis umetesobas, naklebad xiblavs
tradiciuli 300-400 kaciani qowrilebi da amaSi fu-
lis gadayras, mogzauroba urCevniaT.
,, me aprilSi davqorwindi. qorwilis ceremoniis
mowyobas vamjobineT, egvi pteSi wavsuliyaviT. Cvenma
xarjebma jamSi 2, 500$ Seadgina.” _ ambobs giga bukia.
ational Geographic –ma gamoavlina 10 yvelaze saukeTe-
so mimarTuleba, msoflios garSemo, Taflobis Tvis
gasatareblad. esenia:
safrangeTi _ parizi
italia _ romi
italia _ venecia
bahamis kunZulebi
italia _ florencia
avstralia _ sidnei
42
 TurqeTi
dedaqalaqi: ankara
farTobi: 814,578 kv.km
mosaxleoba: 71 mln
ena: Turquli
valuta: axali Turquli lira
dro: Tbilisi -1:00
telefonis kodi: +90

zogadi mimoxilva
TurqeTis geografiuli mdebareoba.
Cr. dalasvleTiT TurqeTs esazRvreba bulgareTi. Crd. aRmosavleTiT esazRvreba somxeTi da sa-
qarTvelo. aRmosavleTiT da samxreT aRmosavleTiT irani da erayi. TurqeTis samxreT mezobelia siria,
samxreT-dasavleTidan ki saberZneTi.
TurqeTi garSemortymulia sami zRviT: Savi, xmelTaSua, egeosis.
TurqeTis teritoria Seadgens— 814 578 aTas. kv. km. TurqeTis mosaxeloba Seadgens _ daaxloebiT
71 mln. adamians. yvelaze maRli adgili TurqeTSi _ didi ararati.
klimati.
TurqeTis klimati Zalzed mravalferovania. centraluri TurqeTi- kontinentaluri klimati, sakmaod
grili zamTarSi da cxeli zafxulSi. klimati stambulSi SedarebiT rbilia, mziani da Tbili amindebia
adreul gazafxulze, gansakuTrebiT xmelTaSua zRvis samxreT sanapiroze. aq aris yvelaze xangrZlivi
sabanao sezoni mTels evropaSi. Tbili zamTari (+15 - +16 gradusi С), zafxuli ki sakmaod cxeli (+32
gradusi С). ankaraSi aris kontinentaluri klimati, stambulSi- xmelTaSuazRvis (+5 gradusi ianvarSi
+25 gradusi ivlisSi).
valuta.
axali Turquli lira (1 lira= 100 kuruSs). valutis gadacvla SesaZlebelia nebismier valutis
gadamcvlel punqtSi, bankSi, fostaSi, sastumroSi. gaiTvlaliswineT, rom TiTqmis yvelgan iReben dol-
ars da evros. valutis gadacvla «Sav bazarze» sakmaod sariskoa, miTumetes rom kursi ar gansxvavdeba.
gagrZeleba 44 gv.
43
 Taflobis Tve
dasawyisi 43 gv.
valutis gadacvlis SemTxvevaSi yuradReba miaqcieT, rom SeiZleba mogTxovon sakomisio Sesrulebul
operaciaze, romlis Sesaxebac unda iyos gamokruli abra.
kurortebze bankebi muSaoben yoveldRe.
mniSvnelovani informacia sazRvargareT gamsvlelTaTvis
samogzauro dokumentebis paketi
SeamowmeT dokumentebis paketi
1. sazvargareTis pasporti. bavSvebi 6 wlamde unda iyvnen Cawerili erT-erTi mSoblis pasportSi, 6
wels zemoT bavSvebis SemTxvevaSi suraTi unda ekras erT-erTi mSoblis pasportSi. 14 wels zemoT ki
unda qondeT sakuTari sazRvargareTis pasporti. Tumca, sasurvelia, rom nebismieri asakis bavSvs qondes
sakuTari pasporti.
2. sastumros vauCeri
3. sadazRvevo polisi
4 aviabileTi (onlain bileTi)
5. bavSvi, romelic modis marto mSoblis gareSe saWiroebs mSoblebis an erTi mSoblis Tanxmobas.
aseve saWiroa notarialurad
naTargmni dabadebis mowmoba.
6. avtomobilis qiraobis
SemTxvevaSi saWiroa marTvis
mowmoba.
sastumroSi
check out- 12 saaTi, am
droisTvis unda iyos nomeri
daclili. avtobusis mosvlamde
unda gadaixadoT damatebiTi
momsaxurebis safasuri: tele-
foni, mini bari, restorani.
Tu 12 saaTisTvis ar iqneba
daclili nomeri dagericxebaT
damatebiTi gadasaxadi.
bargis Senaxva SesaZlebelia
Semnaxvel sakanSi.
restorani
ganTavsebulia uaxloes qalaqebSi, dasaxlebul punqtebSi da sastumros teritoriebze. msurvelTaTvis
Sesvla ar aris akrZaluli. sastumros teritoriaze aseve mdebareobs barebi da diskoTekebi.
spirtiani sasmelebis Setana sastumros an diskoTekis teritoriaze akrZalulia, winaaRmdeg SemTx-
vevaSi gadaixdiT jarimas.
yvela sastumroSi «ALL INCLUSIVE» formula sxvadasxvanairia. aris mxolod erTi wesi yvela sas-
tumroSi adgilobrivi warmoebis sasmeli ufasoa, aseve Tqvens mier SekveTili nayinSi da naturaluri
wvenSi gadaixdiT safasurs. yvela sastumroSi aris sia alkoholuri sasmelebis, romelic Sedis «All
inclusive» sistemaSi.
fexis qira.
SekveTis mixedviT Seadgens 5-10%. fexis qiris gadaxda ar aris aucilebeli,
es ukve Tvenzea damokidebuli da momsaxure personalze, romelic Tqven gemsaxurebodaT. Tumca, Cveni
rekomendaciiT, iq sadac mogewonaT da kidev apirebT misvlas, sasurvelia gadaixadoT fexis qira. Turqi
mimtanebi aucileblad dagimaxsovreben da Sesabamisad mogemsaxurebian meore vizitis dros.
medicina TurqeTSi.
yuradRebiT gaecaniT dazRvevis pirobebs. TurqeTSi yofnisas Tu Tqven Tavi igrZeniT cudad unda
darekoT nomerze romelic miTiTiTebulia Tqvens dazRvevis polisSi.
Tu Tqven gawuxebT qronikuli avadmyofoba, polisi ver dagexmarebaT da mkurnalobaze mogiwevT saku-
Tari saxsrebiT gadaxda.
maRazia
maRaziebSi saaTobrivi muSaoba ar arsebobs. zafxulis sezonze bevri maRazia muSaobs
mTeli Rame.
bazrobaze da arc Tu ise did maraziebSi vaWroba SesaZlebelia. vaWroba aseve miRebulia did tyavis
mwarmoebel da saiuveliro maRaziebSi. aseve taqsistebTanac.

44
 umaRlesi xarisxi da Tbilisis
dauviwyari xedebi

xatia xarebava
Camodi da gaecani Tbiliss. saqarTvelos dedaqalaqi, rogorc politikis, biznesis da kul-
turis centri. qveyana yvelafers sTavazobs, rogorc saqmian adamianebs, aseve ubralod dams-
veneblebs, rogorc turistebs, aseve adgilobriv mosaxleobas. istoriuli RirsSesaniSnaobebi,
muzeumebi, uZvelesi kulinariuli tradiciebi da rac mTavaria komfortabeluri sastumroebi.

sastumro `ambasadori~ xuT varskvlaviani, Ta-
namedrove ti pis gaxlavT. `ambasadori~ mdebareobs
Tbilisis istoriul centrSi, kerZod mdinare mtkvris
marjvena sanapiroze.
sastumroSi ganTavsebulia ormocdaori nomeri da
TiToeuli maTgani, saprezidento luqsis CaTvliT,
aris individualurad mowyobili da warmoadgens
klasikuri da Tanamedrove dizainis elementebis kom-
binacias. `ambasadorSi’’ nomrebis umravlesobas gaaC-
nia aivani, saidanac iSleba SesaniSnavi xedi mdinare
mtkvarze, Zveli Tbilisis quCebsa Tu zamTris baRze.
sastumros TiToeuli nomeri keTilmowyobilia yvela
iseTi Tanamedrove saSualebiT, rogoricaa televi-
zori satelituri arxebiT, samuSao magida, telefoni,
kondicioneri individualuri samarTavi pultiT, mini-
bari da farTo saabazano oTaxi. luqsis nomrebSi
aris jakuzi.
sastumro `ambasadorSi’’ aris sakonferencio darba-
zi, romelic gaTvlilia daaxloebiT as kacze. darbazi
aRWurvilia yvela saWiro Tanamedrove audio-video
mowyobilobiT. VIP SexvedrebisaTvis sastumroSi
gamoyofilia Sesabamisi oTaxi, romelic ocdaaT kac-
zea gaTvlili. sastumros gamocdili momsaxure per-
sonali siamovnebiT mogemsaxurebaT da SemogTavazebT
Tqvens mier arCeul kerZebs VIP oTaxSi sasadilod.
`ambasadoris’’ terasaze ganTavsebuli restora-
ni, meoTxe sarTulze mdebareobs da aris saukeTeso
adgili stumrebisTvis. restoranSi yofnisas Tqven
win geSlebaT qalaqis umSvenieresi xedi. restoran
`amba­
sadoris’’ samzareuloSi dasaqmebuli mzareulebi
SemogTavazeben ugemrielesi qarTuli da internacio-
naluri kerZebis farTo arCevans. aRsaniSnavia, agreTve
Senobis bolo sarTulze ganTavsebuli myudro VIPP
oTaxi, romelic gaTvlilia aT kacze. Tavisi Ses-
aniSnavi adgilmdebareobiT, saukeTeso Tanamedrove
keTilmowyobebiTa da megobruli personaliT, sastum-
rom mokle droSi moi pova uryevi reputacia. stum­
rebs arasodes daaviwydebaT `ambasadoridan’’ danaxuli
Tbilisis ulamazesi xedebi.
dRevandeli nomris stumari sastumro ambasadori
gaxldaT. Cven SevecadeT, TqvenTvis maqsimaluri in-
formacia mogvewodebina. sastumro marTlac pirveli
klasis momsaxurebas gpirdebaT.
gagrZeleba 46 gv.
45
 sastumro
dasawyisi 45 gv.

oTaxis tipis safasuri

erTadgiliani oTaxi 115 $(+ 18 % Vat)

standartuli oTaxi 150 $ (+ 18 % Vat)
oradgiliani oTaxi 170 $ (+ 18 % Vat)
Superior 185 $ (+ 18 % Vat)
naxevrad luqsi 250 $ (+ 18 % Vat)
luqsi 300 $ (+ 18 % Vat)
saprezidento apartamenti 600 $ (+ 18 % Vat)

nomerSi xelmisawvdomia

kondicioneri;
gaTbobis sistema;
telefoni;
ufaso interneti; (Wi Fi)
mini bari;
seifi;
ucxoeTis satelevizio arxebi;
Sxapi (sruli saabazano atributika);
jakuzi;

sastumroSi xelmisawvdomia
ufaso interneti;
faqsi;
lifti;
kafe;
bari;
restorani (ufaso sauzme);
sabanketo darbazi;
Ramis klubi;
fitnesi klubi;
sacurao auzi;
buxari;
diliT gaRviZebis servisi;
denis alternatiuli wyaro;
xanZarsawinaaRmdego deteqtorebi;

dacva;
transferi aeroportamde da aeroportidan; seifi administratorTan;
taqsis servisi - ONLINE BOOKING samrecxao;
eqskursiebi Tbilissa da qalaqgareT istoriuli misaRebia plastikuri baraTiT gadaxda;
adgilebis sanaxavad; ufaso avtosadgomi;
gidi; sakonferencio darbazi (100 da 25 adgiliani);
Tarjimani; biznes centri;
bileTebis dajavSna Tbilisis RonisZiebeze; oTaxi SexvedrebisTvis;
46